Friday, April 28, 2006

Pirates and Nintendo sharing marketing strategies?

Wii will....


Introducing... Wii.

As in "we."

While the code-name Revolution expressed our direction, Wii represents the answer. Wii will break down that wall that seperates videogame players from everybody else. Wii will put people more in touch with their games... and each other. But you're probably asking: What does the name mean?

Wii sounds like "we," which emphasizes the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.

Wii has a distinctive "ii" spelling that symbolizes both the unique controllers and the image of people playing it. And Wii, as a name and a console, brings something revolutionary to the world of videogames that sets it apart from the crowd.

So that's Wii. But now Nintendo needs you. Because it's really not about you or me. It's about Wii. And together, Wii will change everything.

Is this not alarmingly similar to the Buccos' 2006 marketing campaign? The difference is, I expect Nintendo to have much more success than McNutting this year, mostly because the product is far superior to the 2006 Pittsburgh Pirates.

Snell will get shelled tonight, while Wii is going into May's E3 as the most hotly anticipated product of the show.

Oh well. We will always have next season.


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